McKinney (The Lost Stationery)

federico rozo-lionfederico rozo-lion

Re-designing “the lion” was like re-inventing the wheel. I never had such a graphic challenge.
I immersed in beautiful lion logos and found such ones that I couldn’t imagine how would I ever do it.
Chuck Berry once said “there’s nothing new under the sun”; but I worked really hard and might dare to call it “my own version”.


McKinney, a Native American family from New Mexico who makes jewelry for men.
They published it on the Logo Lounge Master Series book, of Animals and Mythology.

...and yes, I LOST the rest of the stationery pieces!...