New York Loft Hostel - Bushwick, NY (Voted #1 hostel in NY - Hostelworld)

new york loft hostel buildingnew york loft hostel building

Between 2007 and 2009 a 1913 building was fully restored and the
 New York Loft Hostel was born. I painted the logo onto the brick façade.



Identity & Stationary


We decided to open the color palette on the business cards.
This bright palette extends throughout the signage system as well.

Doors & Signage (See Extended on Featured NYLH Signage)

Respecting the building and reaching the guests with more than a mere graphic decoration was my goal.
In a tribute to New York City, we printed each of the 69 rooms with a different local character/subject.
There is a specific relation between the arrows and the doors.

new york loft hostel signage designnew york loft hostel signage design
new york loft hostel graphicsnew york loft hostel graphics

There is a graphic language in the common areas that grows into a more ludicrous
arrow signage system and ends up on the doors art work.

new york loft hostel websitenew york loft hostel website

I think we did one of the last fully custom websites before the templates took over!


Among other design publications, the project was featured on the beautiful Graphic Space II book
by Hong Kong Publisher Art Power. I was also proudly invited to write the book’s preface.

The Building & Atmosphere

new york loft hostel nightnew york loft hostel night
new york loft hostel roomnew york loft hostel room

One of the facts that I most enjoy from graphic design is its "humanistic bit".
I love placing myself in other people's shoes and designing for them as if I was one.
Then, to see them living and enjoying the results; and wanting to come back fills me with gratitude.



Bushwick is now one the trendiest neighborhoods and where the leading art events happen.
The hostel was key in the Bushwick area development since 2009.

New York

williamsburg-east river-federico rozowilliamsburg-east river-federico rozo

All Photos by Federico Rozo

I’ve been thinking of leaving New York for 35 years now; I’m almost ready.

Lou Reed.