McKinney / Logo Design

federico rozo-lion

Re-designing “the lion” was like re-inventing the wheel. I had never had such a graphic challenge before.
I immersed myself in beautiful lion logos and found such ones that I couldn’t imagine how would I ever do it.
Chuck Berry once said “there’s nothing new under the sun”; but I worked really hard and may dare to call it “my own little version”.

mckinney-stationery-folder

McKinney, a Native American family from New Mexico who makes jewelry for men.
"My lion" got to be published on the Logo Lounge Master Series book, of Animals and Mythology.

Iron Lion Zion

FEDERICO ROZO

NEW YORK   |   MIAMI   |   BUENOS AIRES

Get in touch at frozo@federicorozo.com